Privacy Policy

Last updated: August 4, 2026

PROPERDRY is a brand operated by Digital Edamon Ltd. Digital Edamon Ltd operates this store and Website, including the related information, content, features, tools, products, and services offered through properdry.co.uk in order to provide customers with a curated shopping experience (the “Services”).

The Services are hosted and powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how Digital Edamon Ltd, trading through the PROPERDRY brand, collects, uses, stores, shares, and otherwise processes your personal information when you visit or use the Website, place an order, create an account, communicate with us, exercise your rights, or otherwise interact with the Services.

For the purposes of applicable data-protection laws, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and, where applicable, the European Union General Data Protection Regulation (“EU GDPR”), Digital Edamon Ltd is the data controller of the personal information described in this Privacy Policy, except where another party, such as Shopify or a payment provider, acts as an independent controller for its own processing activities.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls in relation to the collection, use, storage, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have been provided with this Privacy Policy and understand how your personal information may be processed.

1. Who We Are

Data controller: Digital Edamon Ltd
Trading brand: PROPERDRY
Registered address: 10 Coldbath Square, London, EC1R 5HL, United Kingdom
Company No.: 10704666
Privacy and customer support email: hello@properdry.co.uk
Website: properdry.co.uk

2. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you, directly or indirectly.

Personal information does not include information that has been collected anonymously or effectively anonymised so that it can no longer identify or reasonably be linked to an individual.

Depending on how you interact with the Services, where you live, the products or features you use, and what is permitted or required by applicable law, we may collect or process the following categories of personal information.

Contact and Identity Information

• your full name;
• email address;
• telephone number, where voluntarily provided at checkout;
• billing address;
• shipping or delivery address;
• country, region, city, and postcode;
• other information used to identify or contact you.

Order and Transaction Information

• products viewed, selected, added to a basket, or purchased;
• product size, colour, quantity, and variant selections;
• orders, returns, replacements, refunds, cancellations, and exchanges;
• discounts, promotional offers, gift items, and store credits;
• order numbers and transaction identifiers;
• shipping status, tracking information, and delivery confirmation;
• past purchases and transaction history.

Payment and Financial Information

Payments are generally processed by third-party payment providers. Depending on the payment method used, we or our payment providers may process:

• payment method and payment-provider information;
• billing information;
• payment status and payment confirmation;
• transaction value and currency;
• partial payment-card details, such as card type and last four digits;
• refund, dispute, chargeback, and payment-risk information.

We do not normally receive or store complete payment-card numbers when a payment is processed directly by an authorised payment provider.

Account Information

• account username or login credentials;
• encrypted password information;
• account preferences and settings;
• saved delivery details;
• wishlist or saved-product information;
• account activity and authentication information.

Communications and Customer Support Information

• emails and messages sent to or received from us;
• customer-support enquiries;
• complaints and requested resolutions;
• photographs, videos, or documents submitted in support of a claim;
• feedback, reviews, survey responses, and testimonials;
• information relating to returns, defects, delivery issues, or disputes.

Device and Technical Information

• IP address;
• device type and operating system;
• browser type and browser settings;
• internet or network connection information;
• cookie identifiers and similar online identifiers;
• device identifiers;
• language and time-zone settings;
• approximate location derived from an IP address;
• security, diagnostic, and log information.

Usage and Website Activity

• pages viewed;
• links or advertisements selected;
• products searched for or viewed;
• items added to or removed from a basket;
• date, time, and duration of Website interactions;
• referring and exit pages;
• interactions with marketing communications;
• Website preferences and navigation behaviour.

Fraud-Prevention and Security Information

• payment-risk scores and fraud indicators;
• billing and shipping address comparisons;
• IP address, device, and location inconsistencies;
• order and payment history;
• chargeback and dispute information;
• information supplied by payment providers and fraud-prevention services;
• suspected unlawful, unauthorised, or abusive activity.

Marketing Preferences

• whether you have subscribed to marketing;
• your preferred communication channels;
• email engagement information;
• advertising preferences;
• consent and opt-out records.

Inferences

We may draw limited inferences from the information described above, such as likely product interests, customer preferences, fraud risk, or whether a marketing communication may be relevant to you.

3. Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you browse the Website, place an order, create an account, complete a form, contact us, submit a review, request support, or exercise a legal right.
• Automatically through the Services, including through cookies, pixels, tags, server logs, analytics technologies, and similar tools.
• From Shopify, which hosts and supports the Website and may provide ecommerce, analytics, security, advertising, and customer-privacy functionality.
• From payment providers, including payment confirmation, fraud-screening results, chargeback details, and transaction status.
• From fulfilment and delivery providers, including tracking events, delivery scans, delivery photographs, signatures, customs information, and delivery-status updates.
• From service providers that provide customer support, technology, hosting, analytics, marketing, fraud prevention, accounting, legal, or administrative services.
• From advertising and marketing partners, subject to applicable consent and privacy requirements.
• From publicly available sources, government authorities, fraud databases, or other third parties where permitted or required by law.

4. How We Use Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the purposes described below.

Providing and Performing the Services

We use personal information to:

• accept, process, and fulfil orders;
• process or confirm payments;
• provide order confirmations and transaction records;
• arrange fulfilment, shipment, customs processing, and delivery;
• provide tracking and delivery notifications;
• administer returns, refunds, replacements, and exchanges;
• create and manage customer accounts;
• remember shopping preferences;
• provide products and Services requested by you;
• perform our contractual obligations to you.

Customer Support and Communications

We use personal information to:

• respond to questions and customer-support enquiries;
• investigate complaints or delivery issues;
• provide product, order, return, or refund information;
• request information needed to resolve an issue;
• maintain records of our relationship and communications with you;
• send important administrative or service-related notices.

Improving and Personalising the Services

We may use personal information to:

• understand how customers use the Website;
• improve Website functionality and customer experience;
• remember language, currency, or shopping preferences;
• recommend products that may be relevant to you;
• measure product and Website performance;
• identify technical errors and improve security;
• develop or improve products, features, and Services.

Marketing and Advertising

Subject to applicable law and, where required, your consent, we may use personal information to:

• send promotional emails;
• send information about offers, discounts, or new products;
• measure the effectiveness of marketing campaigns;
• show personalised or targeted advertising;
• build or use advertising audiences;
• remind you of products left in your shopping basket;
• limit or prevent repetitive advertisements;
• understand whether you interacted with an advertisement.

You may opt out of promotional emails at any time by selecting the unsubscribe link displayed in the email or by contacting us.

Even after you opt out of marketing, we may continue sending non-promotional messages relating to an order, account, transaction, legal notice, security matter, or customer-support request.

Security and Fraud Prevention

We may use personal information to:

• authenticate accounts and transactions;
• protect the Website, customers, and our business;
• detect or prevent fraud, identity theft, and unauthorised payments;
• investigate suspicious, unlawful, abusive, or malicious activity;
• verify delivery and payment information;
• enforce purchase limits and account restrictions;
• manage payment disputes and chargebacks;
• protect our legal rights and the rights of others.

Legal, Regulatory, and Record-Keeping Purposes

We may use personal information to:

• comply with tax, accounting, consumer, and ecommerce obligations;
• respond to lawful requests from public authorities;
• establish, exercise, or defend legal claims;
• respond to court orders, warrants, subpoenas, or legal process;
• investigate potential violations of our terms and policies;
• maintain records required by applicable law;
• protect against legal, financial, regulatory, and security risk.

5. Our Legal Bases for Processing

Where UK or European data-protection law applies, we process personal information only where we have an appropriate legal basis.

Performance of a Contract

We process personal information where necessary to enter into or perform a contract with you, including to process payments, fulfil orders, deliver products, manage returns, and provide customer support relating to a purchase.

Legitimate Interests

We may process personal information where necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.

Our legitimate interests may include:

• operating and improving our ecommerce business;
• providing effective customer service;
• preventing fraud, abuse, and security incidents;
• understanding Website and product performance;
• protecting and enforcing our legal rights;
• maintaining appropriate business and transaction records;
• conducting limited, lawful marketing to existing customers;
• personalising the Services where appropriate.

Consent

We rely on consent where required by law, including for certain marketing communications, non-essential cookies, personalised advertising, or other processing for which consent is the appropriate legal basis.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Legal Obligations

We process personal information where necessary to comply with legal obligations, including tax, accounting, consumer-protection, fraud-reporting, regulatory, and law-enforcement requirements.

Legal Claims and Vital Interests

In limited circumstances, we may process information to establish, exercise, or defend legal claims or to protect the vital interests of an individual.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate, secure, analyse, and improve the Services.

These technologies may be used to:

• keep the Website and checkout functioning;
• remember items in your basket;
• authenticate customer accounts;
• prevent fraud and maintain security;
• remember customer preferences;
• measure Website traffic and performance;
• understand how visitors use the Website;
• support advertising and marketing;
• measure campaign effectiveness;
• personalise content or advertisements.

Some cookies are strictly necessary for the Website to operate. Other cookies, including certain analytics, advertising, and personalisation cookies, may be used only after consent where required by applicable law.

You can manage available cookie choices through the cookie banner or privacy controls displayed on the Website. You may also be able to control cookies through your browser settings.

Blocking certain cookies may affect Website functionality, checkout, personalisation, or account features.

7. How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business, contractual, operational, security, or legal purposes, as described below.

Shopify

We disclose personal information to Shopify, which hosts and provides the ecommerce platform used to operate the Services.

Shopify may process customer information on our behalf as a service provider or data processor. For certain enhanced, analytics, security, or advertising features, Shopify may also process information for its own purposes as an independent data controller.

Payment Providers

We disclose information to banks, payment processors, card networks, digital wallet providers, fraud-prevention services, and other financial-service providers to process transactions, verify payments, prevent fraud, issue refunds, and manage disputes.

Fulfilment, Logistics, and Delivery Providers

We disclose relevant information to manufacturers, warehouses, fulfilment providers, postal operators, couriers, customs agents, and last-mile delivery providers to prepare, ship, track, and deliver orders.

Technology and Business Service Providers

We may disclose information to providers of:

• website hosting and infrastructure;
• cloud storage;
• email delivery;
• customer support;
• analytics and performance measurement;
• fraud prevention and security;
• accounting and bookkeeping;
• legal and professional services;
• reviews and customer feedback;
• returns and logistics management.

Marketing and Advertising Partners

Subject to applicable privacy and consent requirements, we may disclose or make available limited information to marketing and advertising partners to deliver, measure, personalise, or improve advertisements and promotional communications.

Depending on where you live, you may have the right to object to or opt out of certain targeted-advertising or data-sharing activities.

Where You Direct or Consent to Disclosure

We may disclose information where you instruct us, request that we do so, or provide consent, such as where disclosure is necessary to deliver an order, connect a third-party account, or use an external social-media feature.

Professional Advisers and Legal Authorities

We may disclose information to lawyers, accountants, insurers, auditors, courts, regulators, payment-dispute bodies, law-enforcement authorities, or government agencies where reasonably necessary or legally required.

Business Transactions

Personal information may be disclosed or transferred in connection with a merger, acquisition, sale, financing, restructuring, insolvency, bankruptcy, transfer of assets, or similar corporate transaction.

Affiliates and Corporate Group

We may disclose information within our corporate group or to related companies where necessary for the purposes described in this Privacy Policy.

8. Relationship with Shopify

The Services are hosted by Shopify. Information submitted through the Services is transmitted to and processed by Shopify and its service providers to operate, secure, maintain, and improve Shopify’s platform and the Services provided to us.

Shopify may process personal information in countries other than the country in which you live.

We may use Shopify features that incorporate information from your interactions with our store, Shopify, and other Shopify merchants. For certain enhanced services, Shopify may act as an independent data controller and is responsible for responding to requests relating to its own processing.

You can learn more by reviewing:

• Shopify’s Consumer Privacy Policy ;
• Shopify’s Privacy Portal .

9. Third-Party Websites and Links

The Services may contain links to websites, applications, social networks, payment pages, or other online platforms operated by third parties.

We do not control and are not responsible for the privacy, security, availability, accuracy, or practices of third-party platforms.

When you leave our Website or interact with a third-party service, you should review that party’s privacy policy and terms before providing personal information.

The inclusion of a third-party link does not necessarily mean that we endorse, control, or accept responsibility for the third party.

10. Children’s Personal Information

The Services are intended for adults and are not directed to children.

We do not knowingly collect personal information directly from children under the age at which they may lawfully consent to data processing in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us without appropriate authorisation, contact us at hello@properdry.co.uk.

Where appropriate and legally required, we will take reasonable steps to delete or restrict the information.

11. Special Category or Sensitive Information

We do not generally seek to collect special-category personal information, such as detailed medical or health information.

Because our products relate to personal leakage and intimate apparel, customers may voluntarily include health-related information in support enquiries, reviews, or complaints.

Please provide only the information reasonably necessary for us to assist you. Do not send detailed medical records, government identification documents, complete payment-card numbers, or other highly sensitive information unless we specifically and lawfully request it.

Where you voluntarily provide health-related or other special-category information, we will process it only where permitted by applicable law, including where you have provided explicit consent, where processing is necessary to establish or defend legal claims, or where another lawful condition applies.

12. Security of Your Information

We use reasonable technical, organisational, and administrative measures designed to protect personal information against accidental loss, misuse, unauthorised access, disclosure, alteration, and destruction.

These measures may include access controls, authentication, encryption, fraud monitoring, secure payment processing, staff access limitations, contractual safeguards, and security tools supplied by Shopify and other service providers.

However, no system, network, storage method, or transmission method can be guaranteed to be completely secure. We cannot promise absolute or perfect security.

Information sent by ordinary email may not be secure while in transit. Please do not send complete card details, passwords, medical records, or other highly sensitive information through unsecured channels.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for notifying us promptly of suspected unauthorised use.

13. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the Services and fulfil orders;
• maintain customer accounts;
• provide customer support;
• comply with tax, accounting, and legal requirements;
• prevent fraud and payment abuse;
• resolve complaints and disputes;
• establish, exercise, or defend legal claims;
• enforce our agreements and policies.

The appropriate retention period depends on the type of information, the reason it was collected, the sensitivity of the information, legal requirements, applicable limitation periods, fraud risk, and whether the information is required to maintain an account or complete a transaction.

For example, order, payment, tax, and accounting records may be retained for the period required by applicable tax and company law. Customer-support and dispute records may be retained for the period reasonably required to resolve the matter and defend potential claims.

Marketing information will generally be retained until you unsubscribe, withdraw consent, object, or the information is no longer needed. We may retain limited suppression information to ensure that an opt-out continues to be respected.

When personal information is no longer required, we may delete, anonymise, aggregate, or securely restrict it, subject to technical and legal requirements.

14. International Transfers

We and our service providers may transfer, store, access, or process personal information in countries other than the country in which you live, including Canada, the United States, the United Kingdom, countries within the European Economic Area, and countries in which fulfilment, logistics, technology, or support providers operate.

Where personal information is transferred from the United Kingdom or European Economic Area to a country that has not been recognised as providing an adequate level of data protection, we will use an appropriate lawful transfer mechanism where required.

Such mechanisms may include:

• an applicable adequacy decision;
• European Commission Standard Contractual Clauses;
• the UK International Data Transfer Agreement;
• the UK Addendum to the European Commission Standard Contractual Clauses;
• another recognised contractual or statutory safeguard;
• an applicable legal exception where permitted.

Where appropriate, we and our service providers may also implement supplementary technical, contractual, or organisational safeguards.

15. Your Privacy Rights and Choices

Depending on where you live and subject to applicable conditions, limitations, and exemptions, you may have some or all of the following rights.

Right of Access

You may request confirmation of whether we process your personal information and request access to a copy of that information.

Right to Rectification

You may request correction of inaccurate personal information and completion of incomplete information.

Right to Erasure

You may request deletion of personal information in certain circumstances. This right does not apply where we are legally required or otherwise permitted to retain the information.

Right to Restriction

You may request that we restrict the processing of personal information in certain circumstances.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may have the right to receive certain personal information in a structured, commonly used, machine-readable format and to transmit it to another controller.

Right to Object

You may object to processing based on legitimate interests in certain circumstances.

You have the right to object at any time to the use of your personal information for direct-marketing purposes. Where you object to direct marketing, we will stop using your information for that purpose.

Right to Withdraw Consent

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing carried out lawfully before the withdrawal.

Rights Relating to Automated Decisions

Where applicable, you may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

We may use automated tools to help identify fraud or payment risk, but significant decisions may be reviewed manually where required by law.

Right to Complain

You may lodge a complaint with the data-protection authority responsible for your country or region.

16. Managing Communication Preferences

You may unsubscribe from promotional emails by selecting the unsubscribe option included in the message.

You may also contact us at hello@properdry.co.uk to change your marketing preferences.

Opting out of promotional marketing does not prevent us from sending transactional or service communications, including order confirmations, delivery updates, refund notifications, security notices, or replies to customer-support enquiries.

17. Exercising Your Rights

To exercise a privacy right relating to personal information controlled by Digital Edamon Ltd, contact: hello@properdry.co.uk.

Please include:

• your full name;
• the email address associated with your order or account;
• your order number, where relevant;
• a clear description of the right you wish to exercise.

We may request information reasonably necessary to verify your identity and prevent unauthorised disclosure or deletion.

Where permitted by law, you may appoint an authorised representative to make a request on your behalf. We may require evidence of the representative’s authority and may ask you to verify your identity directly.

We will respond within the timeframe required by applicable law. In certain circumstances, we may extend the response period or refuse a request where permitted by law. If so, we will explain the reason where legally required.

We will not discriminate against you for exercising a valid privacy right.

For information processed independently by Shopify, you may also use Shopify’s Privacy Portal: privacy.shopify.com .

18. Complaints

If you have concerns about how we collect or process personal information, please contact us first at hello@properdry.co.uk.

We will review your concern and make reasonable efforts to resolve it.

If you are located in the United Kingdom, you may also have the right to complain to the Information Commissioner’s Office (“ICO”):

Information Commissioner’s Office complaint service

If you are located in the European Economic Area, you may complain to the data-protection supervisory authority in the country where you live, work, or believe an infringement occurred.

You may find information about European supervisory authorities at:

European Data Protection Board – Members

19. Data Breaches

If we become aware of a personal-data breach, we will investigate the matter and take steps required by applicable law.

Where a breach is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay where legally required, unless an applicable exception applies.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our Services, technologies, service providers, business practices, legal obligations, or regulatory requirements.

We will publish the revised Privacy Policy on this Website and update the “Last updated” date.

Where required by applicable law, we will provide additional notice or request consent to material changes.

21. Contact

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or wish to exercise a privacy right, contact:

PROPERDRY
Operated by Digital Edamon Ltd
10 Coldbath Square
London, EC1R 5HL
United Kingdom
Company No. 10704666
Email: hello@properdry.co.uk
Website: properdry.co.uk

For the purposes of applicable data-protection laws, Digital Edamon Ltd is the data controller of your personal information, except where a third party expressly acts as an independent data controller for its own processing.